The program from the Arizona Solar Power Society aims to take advantage of the benefits offered by solar as a home investment. Along with saving homeowners money and earning them solar power rebates, resale values can also often benefit from a solar installation.
"Many realtors may not realize it, but they are uniquely qualified to sell energy efficient upgrades and solar power systems to customers that are buying new or existing homes that have big rooftops facing south or west," said ASPS president Robert Hoskins in a statement.
Hoskins went on to call the real estate industry "perfectly positioned" to help home buyers roll solar energy investments into the cost of their mortgages, comparable to how swimming pools are sold.
The group's Solar Scount program teaches real estate agents how to identity premium rooftops for solar technology, how to recommend solar roof systems with the potential to lead to zero electric bills, and how homeowners can add new revenue streams with their solar energy investments.